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Powerful messages and graphic design are key to campaings success
Thanks to our renewables industry background, we can help you with the production of marketing collaterals that are adapted to your market environment. This includes the design and content creation of all marketing collaterals including print advertisements, online advertisement banners, brochures, exhibition stands and websites. We will help you draft powerful marketing messages and produce artwork designed for maximum impact.
Positioning and Copywriting – The first step is to define your proposition from a customer standpoint. We will answer together the following questions:
How does your offering help solve their problem or improve their performance? What is unique (or not) about your product/service? Who are the companies that address the same customer needs and how do they communicate their value proposition? How do they position and market themselves? What lessons can be learned from this? What are the key market drivers? How do you want to be perceived by your customers now and in the future?
We will help you write powerful messages and define how you should promote yourself to get an edge over the competition.
Creative design – Aim for quality. At Collings & Monney we believe that only outstanding graphic design makes a difference. In the world of marketing, ambition is always rewarded. In the long years working in the renewable energy publishing industry, we have seen thousands of adverts from renewable energy companies, and we can tell you that without a big idea or an interesting edge, advertisements go completely unnoticed, especially if it is sitting together with 50 other adverts in a magazine. Publishing poor marketing materials, especially poor advertisement, is just as damaging as getting bad press. Poor marketing materials do backfire: they undermine your brand and can even un-sell your product. Obviously this is even worse that just wasting your money on an invisible advert.
So, invest the time and cash necessary to find a great idea and translate it into great copy and graphics. You will be key to the success of your marketing campaign: it’s an investment well worth making.
Read our whitepaper: 10 Golden Rules of Print Advertising
Free article autopsy of 3 best advertising creatives in the renewables industry